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Luxury economics: Comparative study of conspicuous consumption among students of The University of Economics in Prague and Technical University of Liberec
Reichelt, Patrik ; Rod, Aleš (advisor) ; Mirvald, Michal (referee)
The aim of this thesis is connect to BA František Staněk (who analysed conspicuous consumption on students at The University of Economics in Prague) and verifying hypotheses on students of Technical University of Liberec. Thesis is extended to analysis of the impact of technical education. Main conclusions of this thesis were obtained by statistical and regression analysis of data from a survey. Each brand of consumer electronics are perceived very differently in terms of social status which they express. There is a strong relationship between price of a product and and its signaling value. Students of technical disciplines show a dependency between product functionality and its ability to indicate social status. Others have no correlation.
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Japanese consumer electronics market in regional context
Zeman, Lukáš ; Jelínek, Ivan (advisor) ; Samec, Marek (referee)
This bachelor thesis deals with the japanese consumer electronics market and its regional position. The thesis brings complex point of view of the situation on the market of consumer electronics in Japan and in surrounding countries, sets it into the historical and economical context and appropriately presents it to the reader. The theoretical foundation of this work is produced using research of literature, the following identification of the issues on the market is presented by financial and statistics informations acquired from academic articles, but also with the realized survey investigation, which provides insight into preferences and orientation in the asian consumer electronics market. The first part deals with thesis goals definition and its methods and also with regional geographical, historical and economical aspects demarcation, specifically talking about Japan, Republic of Korea, People's republic of China and Republic of China (Taiwan). The second part at first brings closer look at the consumer electronics market area and at its historical evolution. Further on, it defines the biggest regional producers on the market and analyses their development, recent position on both regional and world market and their financial condition in the last decade. In the end, the chapter brings the facts pointing on the actual recession of the japanese manufacturers and offers different possible causes. The last part of the thesis presents the realized survey investigation and its results, which are the main benefit of this work. It delves into the czech consumers preferences and brand orientation issue. The results are positioned in context with previously presented work and in the end, there could be found author's complex point of view on the given issue and also the future development prediction.
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Luxury economics: Is conspicuous consumption important factor for buying consumer electronics among students of VŠE?
Staněk, František ; Rod, Aleš (advisor) ; Čermáková, Klára (referee)
The aim of this thesis is to find out whether social status is an important factor for buying consumer electronics (laptops and mobile phones to be specific) and if consumer electronics is therefore affected by conspicuous consumption. Main conclusions of this thesis were achieved by statistical and regression analysis of data acquired from a survey among 290 students of University of Economics. I found out that there are big differences among how different brands of consumer electronics are perceived from social status and it's signaling value point of view. I also found out that there is strong dependency between price of products of a given brand and it's social status signaling value. I also found out that there is not strong connection between price of a mobile phone or laptop and it's functionality, therefore functionality doesn't have strong influence on consumer choices considering buying these products.
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Valuation of the company Electro, Inc.
Večeřová, Karolína ; Jurečka, Jan (advisor) ; Hackl, Zbyněk (referee)
The main goal of the thesis is to find market value for the company Elektro, Inc. on the date 1st January, 2010. The company specializes in retail sale of consumer electronics and electric appliances. The valuation consists of financial analysis, strategic analysis, forecasting of important indexes of value and creating the financial scheme. For the final valuation there is used the method called DCF Equity that discounts all the cash flows that flow to the company's owners.
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Retail marketing of consumer electronics
Stara, Jiří ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The theoretical part deals with the marketing mix and brand. More space is devoted to current trends in the world of consumer electronics and to the Czech market. Characteristics include technological development, the current state of retailing and major electronics manufacturers and retailers in the country. The research focuses on purchasing decisions in the category of consumer electronics. The work concludes with an overview of marketing tools suitable for this type of goods.
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